hl77 Privacy Policy

This Privacy Policy ("Policy") describes how hl77 ("hl77", "we", "us", "our"), the operator of the online gaming and sports betting platform accessible at hl77.io, collects, uses, stores, shares, and protects personal data relating to registered players, website visitors, and any other individuals who interact with the hl77 platform ("you", "your").

hl77 is committed to protecting the privacy and personal data of its players, particularly those located in Bangladesh. This Policy has been prepared in accordance with generally accepted data protection principles and reflects hl77's operational practices across all services offered through the platform, including sports betting, live casino, slot games, and customer support channels.

By registering an account on hl77.io, making a deposit, or continuing to use the platform, you acknowledge that you have read, understood, and agree to the data practices described in this Policy. This Policy forms part of hl77's Terms & Conditions, available at /terms-conditions, and should be read alongside them.

If you have questions about this Policy or wish to exercise any of your data rights, please contact our support team at [email protected]. All correspondence must be in English and should include your registered username and a description of your query or request.

hl77 collects only the personal data that is necessary to provide you with a safe, fair, and functional platform experience. The categories of personal data we collect include, but may not be limited to, the following:

We do not intentionally collect sensitive personal data such as racial or ethnic origin, political opinions, religious beliefs, health data beyond responsible gaming indicators, or biometric data. If such data is inadvertently provided to us, we will delete it promptly unless retention is required by law.

hl77 collects personal data through the following means:

• Direct interactions: Data you provide when you register an account, complete KYC verification, make a deposit or withdrawal request, contact customer support, or respond to a promotional offer.
• Automated technologies: When you visit hl77.io, our servers automatically record technical data including your IP address, browser type, referring URL, pages visited, and session duration. This is collected through server logs, cookies, and similar tracking technologies (see Section 7).
• Payment processors: When you make a deposit or withdrawal via bKash, Nagad, Rocket, or Upay, those payment providers share transaction confirmation data with hl77 to credit or debit your account balance. hl77 does not store your full mobile wallet PIN or password.
• Identity verification providers: Where hl77 uses third-party identity verification services to confirm the authenticity of documents submitted during KYC, those providers may share verification results (pass/fail status and document type) with hl77.
• Game providers: Third-party game providers such as Evolution Gaming, Pragmatic Play, NetEnt, Microgaming, Spribe, and Ezugi may share aggregated game session data with hl77 for the purposes of account crediting and dispute resolution. Individual player data shared by game providers is limited to session identifiers and game outcome records.
• Publicly available sources: In limited circumstances related to fraud prevention or identity verification, hl77 may cross-reference information against publicly available databases or records.

hl77 uses the personal data it collects for the following purposes:

• Account management: To create, maintain, verify, and close your hl77 account, including enforcing the one-account-per-player rule and the 21+ age restriction.
• Payment processing: To facilitate deposits and withdrawals in Bangladeshi Taka (৳ BDT) via your chosen payment method, and to maintain accurate financial records of all transactions.
• Identity verification (KYC): To verify your identity and age in compliance with our anti-money-laundering obligations, and to prevent fraudulent accounts from operating on the platform.
• Platform security and fraud prevention: To detect and prevent unauthorised account access, bonus abuse, multi-accounting, chargebacks, and other forms of fraud or prohibited conduct.
• Responsible gaming: To monitor usage patterns for indicators of problem gambling behaviour and, where appropriate, apply responsible gaming tools or restrictions in your best interest.
• Customer support: To respond to your queries, resolve disputes, process complaints, and maintain records of all support interactions for quality assurance purposes.
• Legal and regulatory compliance: To comply with applicable legal obligations including anti-money-laundering requirements, responding to lawful requests from authorities, and maintaining records as required by law.
• Product improvement: To analyse aggregated usage data and improve the functionality, design, and content of the hl77 platform, including game selection and promotional calendar.
• Marketing communications (opt-in only): To send promotional offers, seasonal bonuses (Eid, Pohela Boishakh, BPL season), and platform news to players who have actively opted in to receive such communications.

hl77 processes your personal data on the following legal bases, applied according to the specific purpose of the processing activity:

• Contractual necessity: Processing that is required to perform the contract between hl77 and you as a registered player — including account creation, payment processing, game provision, and customer support. Without this processing, hl77 cannot provide the services described in the Terms & Conditions.
• Legal obligation: Processing required to comply with applicable legal obligations, including anti-money-laundering checks, age verification, record-keeping requirements, and responding to lawful requests from law enforcement or regulatory bodies.
• Legitimate interests: Processing that serves hl77's legitimate business interests and the safety interests of all players, including fraud detection, platform security, responsible gaming monitoring, and product analytics — provided those interests are not overridden by your privacy rights.
• Consent: Processing that is based on your freely given, specific, and informed consent — primarily the sending of marketing communications. You may withdraw consent at any time by updating your account preferences or contacting [email protected].

Where hl77 relies on legitimate interests as the basis for processing, we balance those interests against your privacy rights and will not process data under this basis where it would cause undue harm or infringe on your reasonable privacy expectations.

hl77 does not sell, rent, or otherwise share your personal data with third parties for their own marketing or commercial purposes. Your data may be shared with third parties only in the following limited circumstances:

• Payment service providers: bKash, Nagad, Rocket, and Upay receive transaction data necessary to process your deposits and withdrawals. These providers operate under their own privacy policies and are not permitted to use your data for purposes other than completing the relevant transaction.
• Game providers: Evolution Gaming, Pragmatic Play, NetEnt, Microgaming, Spribe, Ezugi, and other licensed game studios receive session identifiers and game activity data necessary to deliver games and credit winnings to your account.
• Identity verification providers: Where hl77 engages a third-party KYC service, your submitted identity documents and personal details are shared with that provider solely for the purpose of completing the verification process.
• IT and infrastructure providers: hl77 uses secure third-party hosting and IT service providers to operate the platform. These providers process data only on hl77's behalf and under contractual obligations to maintain appropriate security standards.
• Legal and regulatory authorities: hl77 may disclose personal data to law enforcement agencies, courts, or regulatory bodies in response to a lawful and properly documented request, or where hl77 is legally obligated to do so. hl77 will notify you of such requests where legally permitted.
• Fraud prevention networks: In cases of suspected fraud, match-fixing, or money laundering, limited account and transaction data may be shared with recognised fraud prevention organisations or industry partners.

All third parties with whom hl77 shares personal data are required to maintain appropriate security measures and to use the shared data only for the specified purpose. hl77 does not authorise any third party to use your personal data for their own direct marketing without your explicit consent.

hl77 uses cookies and similar tracking technologies on the hl77.io website to enhance your experience, maintain your session, and collect analytics data. The following types of cookies may be used:

• Strictly necessary cookies: Required for the platform to function. These include session authentication cookies that keep you logged in, CSRF protection tokens, and cookies that remember your language and currency preferences. These cookies cannot be disabled without disrupting the functionality of the platform.
• Performance and analytics cookies: Used to collect anonymised data about how visitors interact with hl77.io, including page views, session durations, error events, and game loading performance. This data helps hl77 identify and fix technical issues and improve platform performance.
• Functional cookies: Used to remember your preferences within the platform, such as your preferred game category, deposit method, or notification settings, so that you do not need to reconfigure these on each visit.
• Marketing and retargeting cookies: Only placed if you have explicitly opted in to marketing communications. These cookies may be used to track whether you have visited hl77.io after interacting with a promotional message, so that we can assess the effectiveness of our campaigns.

You can control and manage cookies through your browser settings. Most modern browsers allow you to block or delete cookies, or to alert you before cookies are stored. Please note that disabling strictly necessary cookies will prevent you from logging in to your hl77 account.

hl77 takes the security of your personal data seriously and implements a layered set of technical and organisational measures to protect it against unauthorised access, accidental loss, destruction, alteration, or disclosure.

Key security measures in place include:

• SSL/TLS encryption: All pages on hl77.io are served over HTTPS with current-generation TLS protocols. Data in transit between your browser and hl77's servers is fully encrypted.
• Encrypted data storage: Sensitive personal data, including identity documents and financial records, is encrypted at rest using strong encryption standards.
• Access controls: Access to personal data held by hl77 is restricted to authorised personnel on a need-to-know basis. All staff with access to player data are bound by confidentiality obligations.
• Two-factor authentication (2FA): hl77 offers SMS OTP-based 2FA for all registered accounts. Players are strongly encouraged to enable 2FA to protect against unauthorised account access.
• Fraud monitoring: hl77 operates automated and manual transaction monitoring systems to detect suspicious patterns and protect players from account takeover fraud.
• Regular security reviews: hl77's technical infrastructure is subject to periodic internal security reviews. Platform security patches are applied promptly following identification of vulnerabilities.

While hl77 applies robust security measures, no online platform can guarantee absolute security. You are responsible for maintaining the confidentiality of your account credentials. If you suspect your account has been compromised, contact hl77 support immediately via live chat or at [email protected]. Do not share your password or OTP codes with anyone, including hl77 support staff — our team will never ask for these.

hl77 retains your personal data for as long as your account is active and for a further period as required by our legal and regulatory obligations or legitimate business interests. The following general retention guidelines apply:

• Active account data: Retained for the full duration of your active account relationship with hl77, updated as your information changes.
• Financial transaction records: Retained for a minimum of five (5) years following the date of the transaction, in accordance with standard anti-money-laundering record-keeping practices.
• KYC and identity documents: Retained for a minimum of five (5) years following account closure or the last transaction date, whichever is later.
• Support communications: Retained for a minimum of two (2) years for quality assurance and dispute resolution purposes.
• Marketing consent records: Retained for as long as you remain on our marketing list, plus a reasonable further period to evidence the basis on which communications were sent.
• Anonymised analytics data: May be retained indefinitely in anonymised or aggregated form for product improvement purposes, provided it cannot be used to re-identify individual players.

Upon expiry of the applicable retention period, personal data is securely deleted or irreversibly anonymised. You may request early deletion of your data by contacting [email protected]; however, hl77 may decline early deletion requests where retention is required by law or to protect hl77's legitimate interests (e.g., an ongoing dispute or investigation).

As a registered player on hl77, you hold the following rights with respect to your personal data. To exercise any of these rights, contact [email protected] with your registered username and the nature of your request. We will respond within a reasonable timeframe and, where possible, within 30 days of receiving a complete request.

hl77 is strictly an adults-only platform. You must be aged 21 years or older to register an account, make a deposit, or participate in any game or betting activity on hl77.io. This age restriction applies to all players regardless of their location within Bangladesh.

hl77 does not knowingly collect, store, or process personal data relating to individuals under the age of 21. During registration and KYC verification, hl77 takes active steps to verify that each applicant meets the minimum age requirement. Where hl77 discovers or has reasonable grounds to believe that an account has been registered by a person under 21, the account will be suspended immediately, all funds will be reviewed, and the matter will be handled in accordance with applicable legal requirements.

If you are a parent or guardian and believe that a minor in your care has registered an account on hl77.io, please contact [email protected] immediately with the relevant account details. hl77 will investigate and take appropriate action as promptly as possible.

The hl77 platform may from time to time display references to or contextual mentions of third-party brands, payment providers, game studios, or sports leagues. While hl77 takes care to reference only reputable partners, hl77 does not operate or control any external website or application, and this Privacy Policy applies only to data collected through hl77.io and its associated platform services.

If you navigate away from hl77.io to any third-party website — whether via a link, a payment provider redirect, or any other route — that website will be governed by its own privacy policy. hl77 accepts no responsibility for the privacy practices, data collection activities, or security standards of any third-party website or service.

We recommend that you review the privacy policy of any third-party service you interact with, particularly your chosen mobile payment provider (bKash, Nagad, Rocket, or Upay) since those services handle financial data independently of hl77.

hl77 reserves the right to update or amend this Privacy Policy at any time. Changes may be made to reflect updates in our data practices, operational changes, new product features, changes in applicable law, or feedback from our player community.

When a material change is made to this Policy, hl77 will notify registered players via email to the address on file and/or via a prominent notice on the hl77.io platform for a reasonable period following the change. The effective date at the top of the Policy will always reflect the date of the most recent update.

Your continued use of the hl77 platform following the posting of an updated Privacy Policy constitutes your acknowledgement of the changes. If you do not agree with the updated Policy, you should cease using the platform and contact [email protected] to discuss your options, including account closure.

We encourage all players to review this Policy periodically to stay informed about how hl77 protects their personal data. Historical versions of this Policy are available on request by contacting [email protected].

If you have any questions, concerns, or requests relating to this Privacy Policy or the way hl77 handles your personal data, please reach out to our support team using the contact details below. All privacy-related correspondence must be submitted in English and should include your registered username and a clear description of your query.

• Email: [email protected] (plain text — not a clickable link)
• Live Chat: Available 24/7 via your account dashboard after login
• WhatsApp: Number displayed inside your account dashboard after login
• Response Language: English
• Operating Hours: 24/7, Bangladesh Standard Time (BST, UTC+6)

When submitting a data rights request (access, rectification, erasure, portability, or restriction), please clearly state which right you are exercising and provide sufficient information to allow us to verify your identity and locate your account records.

hl77 is committed to resolving all privacy-related queries promptly and transparently. We will acknowledge receipt of your request and provide a substantive response within a reasonable timeframe, and in any case within 30 days of receiving a complete, verifiable request.